What is Bounce Rate and How to Decrease Bounce Rate - SEO Tips

Whatever the purpose of creating a blog but every blogger wants his visitor to come to his Blog every day and read every post written by him carefully and to stay on the Blog for a long time. It means that the Blogger wants that the Bounce Rate of that Blog or Website should be Low. So let's know What is Bounce Rate and How to reduce it?


If you are a new blogger and you want visitors to spend more time on your blog or website and stay busy on your blog, then it is the time to check your Blog's bounce rate.

Bounce Rate is a Google ranking Factor which is very important to rank the Post on Google.

Before reducing the bounce rate you need to understand what a bounce rate, So first let's know What the Bounce Rate is and How it works.

What is the bounce rate

New visitors will be coming to your blog every day; Some are from Google Results, some from Social Media and some are from Referral links. But only a few of them who will stay on your blog for more time.

Bounce rate is the percentage of those visitors that come to your blog but returns immediately from your site without clicking any page. 

This means that the visitors came and went immediately, this is called Bounce Rate. The more Bounce Rate your Blog have means, the more people are returning immediately from your Blog. This is not good for a blogger or for a Website Owner.

There can be a lot of reason, But just understand that it would be better for your site to have a lower Bounce rate. as low as possible.

Top Reason for High Bounce Rate:-

  • Content is not right
  • Content is Less Powerful
  • Less Content
  • Website Design is not good
  • Website Design is not Responsive
  • More Website Loading Time

How to find  Bounce Rate

Google Analytics is a Google product from that we can easily find out about our users, how many visitors are coming from which country, how many pages are being viewed, and how much is the Bounce Rate. Also, we can find out how many visitors are staying on the page for how much time.

As I have said, using Google Analytics, you can track the Bounce Rate. For that, you have to Login to your Google Analytics account.

For watching Bounce Rate- Go to the Site Content >> All Pages on Reporting in Google Analytics. All the information will be in front of you. You will be able to see how much percentage of visitors are bouncing off your Blog.

What the Bounce Rate should be

If your website's Bounce Rate is more than 50 percent, then you need to be a little serious because your traffic is returning from your site for some reason, which is not a good thing at all.

If the bounce rate is more than 55 percent, then it is a matter of great concern and you should start fixing it immediately.

It takes as much effort as possible to bring the visitor to the site and if he does not stop at the site, then think of our hard work. As it is so hard to bring the visitor to the site, so make a good effort to stop visitors to your site.

Ways to reduce bounce rate

1. Great web design

Your visitors are not designers yet they have the full sense of good and bad web design. If your Blog design is not systematic, the color of the website is not giving a good feel to the eye or the animation is there on the entire site, then change it.

A simple design will also be good if you do not have much knowledge about web designing.

2. Great content

Insert content that has good information and that can keep your visitors busy on your website. So that visitors can show some interest in your website/blog.

3. Use of multimedia

Use GIFs, Audio, and Videos to make your site interesting. Nowadays  Info-graphics are in the trends, you can use them as well.

4. Reduce Loading Time

Loading time is very important to reduce the Bounce Rate. Because no one likes to wait, if the website does not load quickly, then he will close it.

So take care that the site is fast loaded.

5. Interlinking

Enter a link to a previous post in your article so that your visitors can notice that post also and n remains for a long time on your Blog. For example, you have to take this post where I have linked the link to the other post in the last.

6. Powerful Widgets

Engage visitors with Powerful Widgets like Related Post/Featured Post.

7. Choose the right keywords

It is very important for a Blogger to use correct Keywords. If you have used the right keywords, the right visitors will reach you and show their interest on your site.

8. User-Friendly

The "User-Friendly" means that the format of your post is that it is easy to read, the MENU of the site should be clear so that if the visitor likes to go anywhere in the site then he can easily go.

9. Responsive Theme Design

Your Blog should be responsive or, means its usability should be for every device and every browser. Since 2014 most users browse the website on their smartphone, rather than opening it on a computer or a PC. The website's design should be mobile-friendly and it has become necessary in the present time.

10. More word articles

Focus on writing a long post but remember your paragraphs should be small. No one likes to read too much longer articles. If you write it by breaking it into paragraphs, then it will look good and your visitors will also read it easily. Your article should be of 500-600 words.

But it does not necessarily mean that the article should be small. You can write as long as but the information of the entire article should be as such that people will read the full article.

11. Choose Right Title for the Post

Write the Title of the post is such a way that only by reading the title visitors can understand that what is inside the post. What many people do, they write the wrong title of the post,  so that the visitor has come to their blog. It is true that visitors can come But when they do not get what they want then they will immediately leave your blog, which increases the Bounce rate of the blog which is not good.

12. Paragraph First

Whenever the articles are written, try to clear as soon as possible that what you are going to tell in that article. So that the visitors who are visiting will get to know that this information is here and he remains on the site.

13. Commenting

If you have written a good article and put in hard work. Your Hard work will be successful if the visitors will give feedback as a nice comment. So, if possible, say definitely to your visitor in the possible way that how this information will be related to you and if you like the information then please write your comment. So that it will decrease the Bounce Rate. Because the visitors will stay a little longer to comment on your Blog after reading the article.

14. Do not have many categories

This mistake is made by many new bloggers, means that if you put only those articles on the topic that your blog is, then whatever information visitors want, they will get the full information. But if all the categories are mixed, on your Blog. The visitor will not understand and he will go away from the blog.

15. Number of Pages

One reason for the higher bounce rate is that the number of posts that are on your site is low. What will happen if the visitor has fewer options, then he will leave your website soon. So you have a good number of articles on your Blog.

At Last

So friends, now you have understood What a Bounce rate is and how can we reduce the Bounce rate. Do whatever you can, so that the visitors to your site stay on your site for as long as possible and lower your site's Bounce rate.

Also Read:- How to Increase Google Adsense CPC up to 1$

These are the basic tips to lower the bounce rate of your site or block. If you feel that this information has given useful information, then try to reach it to other people. Share this post, and if you have a good idea to reduce the Bounce rate then tell it in the Comment section.
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2 comments

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Ravi Prakash
admin
1 February 2018 at 23:44 ×

Nice article and wonderful information regarding bounce rate. Thanks

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